Category Archive: Referrals

Jun
24

#1 Source for New/New Business – The Lead Generation Wormhole

So you are looking for a way to break the laws of business development physics and defy the time proven challenges of getting new business from a NEW client while also offering NEW services/products?  You want the thrill of making the diagonal leap! Question: How do you decrease the risk and increase the odds of …

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Jun
07

Who Are YOU Pointing At?

  If there was a crowd of people and in that crowd there were some potential clients, how would go about identifying the prospects, and more importantly how would they know you were pointing at them? Question: You know your prospective future clients are in the crowd, how do you point them out so that …

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Aug
29

Step 0. Where are you right now?

“Take a deep breath, look around, tell me what you see…” As you may have guessed, and it’s no surprise, most of the questions refer to your Existing/Existing business and customers/clients.  There is typically a wealth of ideas, innovations, opportunities, additional business, networking opportunities, and other resources already available to you if you can take …

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Jul
17

Step -1. Where is it You Want to Go?

“Hold your horses!”, “Putting the cart before the horse.”, “The horses are out of the gate.”, “Like a horse to the barn.”, “And they’re off…” I am sure most everyone is familiar with most of these sayings.  They all give me the visual impression of strength, speed, and lack of forethought.  Certainly there must be …

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Sep
24

#1 Business Challenge – Attracting [Qualified] New Customers

I recently read a post on Constant Contact that a survey identified “Attracting New Customers” as the number one small business challenge.  I have also recently discussed with a number of small businesses their relatively poor experiences attracting quality new business through schemes like Groupon (and other extreme couponing vendors).  Add to that, that a …

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Sep
01

Punchline – “tap your heels together three times”

Ruby Red is a reference to the color of the slippers Dorothy wore in the Wizard of Oz.  What has always stuck with me about that movie is this notion that what we most need, we already have.  Obviously it wouldn’t have been much of a movie or adventure if Dorothy knew the answer at …

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