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Sep
16

First Steps to Increase Business Momentum

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Image by Atelier Teee via Flickr

Rarely do we find ourselves in places where we can’t backtrack to see what steps we took to get there.  But then, where we are is where we are and we have to deliberately choose to take steps to move forward.  Given the incredible number of constraints we perceive, we have to choose the ones the ones we are willing to allow to limit us as well – knowing that you should think twice before changing everything all at once.

Like the classic adjacency matrix, new/new is a bit radical and likely too risky for most businesses.  So we are left with existing/new or new/existing or existing/existing.  But two things are critical to taking new steps as efficiently towards the future of the business: 1) inventory of what you have and where you are and 2) idea of where you want to go and what you want the business to look like.

Taking stock of where you are and what you have:
Many people in businesses take for granted what they already have when they are focused about “new” growth – assets regularly overlooked: some number of great customers, some amount of name recognition, some developed reputation, some cashflow, and hopefully some sources of profitability.  Also, many businesses have invested in branding, logos, marketing material, listings, physical locations, and other ways of reaching out and interacting with their current and future customers.

 

NorthStar Center

Image via Wikipedia

Developing a vision of where you want to go: Potentially the easiest, or the most daunting, effort for the business owner.  This essentially boils down to stating what you want, feeling deserving of having it, and then being ready to accept it as reality when it comes true.  The tricky part about this effort and commitment is not that business owners are afraid to succeed, it seems that the psyche is less interested in limiting the focus to being really great at one thing versus the overwhelming desire to be good at a number of things in order not to miss out on business opportunities.  Saying “no” is just so hard for most everyone – especially if the prospect of additional revenue is sitting right behind saying “yes”.

Classically, this is a Gap approach at the beginning of getting the framework for a high level vision, strategy, and tactics sketched out.  Get a sense of where you are and what you have to work with.  Set a bearing on where you want to go and as you take each step assess progress in the desired direction, new opportunities, and next steps.

 

foot prints;

Image by CAITLIИ| via Flickr

 

 

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4 comments

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